Urban FUSE
Brand Refresh, Identity Design, Print Collateral
Urban Fuse, located in Roseville, CA, combines modern café culture with the playful boba shop energy. I created a refresh to update the logo and color system for better flexibility across digital platforms and in-store touchpoints.
The new wordmark pairs bold typography with a hand-scripted “Fuse” to add warmth and personality, balancing clean professionalism with casual, local character. I also designed stamp style punch cards to increase repeat visits and build a memorable in-store experience.
The result is a cohesive identity that feels approachable, distinctive, and scalable, designed to build recognition and brand loyalty across both print and digital channels.
