Urban FUSE
Urban Fuse, located in Roseville, CA, fuses modern cafe culture with playful boba shop energy. I refreshed their logo and color palette to something that feels more up to date and adaptable across print and digital applications. The wordmark features strong typography with a curved, hand-scripted “Fuse” to add personality and warmth, balancing professionalism with a casual look. I also created stamp style punch cards and signage to reinforce customer engagement and build a memorable in-store experience. The cohesive branding across packaging and promotional items are meant to support both visual consistency and brand recognition.
