KAZE
KAZE is a premium sake seltzer brand, blending traditional Japanese aesthetics with contemporary design. Creating a custom wordmark, illustrations, package designs, and exploring various typographic directions to balance elegance, boldness, and bring harmony across different SKUs. Visual storytelling is at the core of the project with every element designed to evoke the feeling of wind and movement. A unique logomark using the kanji character for “wind” (風) reinforces the brand’s cultural roots and name meaning. Every visual element from the aluminum can to social visuals communicates clarity, balance, and sophistication, appealing to a design-forward, culturally aware audience.
